BLOG MONETIZATION

Who would mind making money with a blog?, am sure even those who do blogging for fun wouldn’t mind making a few bucks from it. But is that even possible? can one make money from a blog?…… am glad you asked.

But let’s first understand monetization;

Monetization is the ability of your CONTENT to make money

To answer your question earlier, yes it is possible to make money with your blog!

There are many different ways to generate money with your website online. Unfortunately, too many people often give up because at that present time they aren’t making any money at all. My advice is not to give up! It takes time to build a site that will make you money, though with the right direction, planning and hard work this can be achieved quicker. It all depends on how you monetize your blog!

Please note:

There will be limitations if you don’t have your own domain(www.mydomain.com) and instead you have (yourdomain.WordPress.com), especially if you are using WordPress which doesn’t allow ads monetization.  But if you’re on blogger it is possible to monetize with adds using adsense.

Also note that monetization is not an automatic thing that happens when you start putting content out there,  you will need to open an adsense(I suggest starting with an adsense account  for now) account. STEP BY STEP ADSENSE ACCOUNT SET UP

Here are  effective ways for optimizing your blog for monetization.

Pay Per Click AdvertisingPPC-3sm-300x237

Here is where you get paid for every click a visitor makes on these ads that will be appearing on your blog. You sign up to a provider(Example Adsense)and they give you a code for you to place on your site.

The provider will then send contextual ads to your site (either image or text based) that are relevant to the content of your website.

Pay Per Click (PPC) ads vary in profitability depending on the amount of traffic your website gets. Only a small percentage of people will click on these ads, so to earn a lot of money from them you will need a lot of traffic. HOW TO INCREASE TRAFFIC ON YOUR BLOG

The click-through rate (CTR) of your visitors depends on the design of your blog. Certain parts of your blog pages are more valuable than others, so to increase your CTR these PPC ads can be placed there. For example, space at the beginning and end of articles/blog posts are highly visible, so by putting a PPC in these positions may increase the chances of someone clicking on one. If on the other hand you place these ads at the bottom of the page where nobody can see them, then nobody will click on them.

Cost Per Mile Advertising

Cost per Mile advertising (CPM) is similar to PPC advertising, however instead of getting paid on a per-click basis, you get paid according to the number of impressions (page views) you get. This is worked out for every 1000 impressions that it has. For example, a website that gets 200,000 page views per month that displays a Ksh 1 CPM ad will generate you Ksh200 a month!

Just like PPC, CPM adverts can pay you more depending on where the advert is placed on your website. The higher the ad is placed and the bigger the ad is, will generally make you more money.
CPM adverts are beneficial for websites that have lots of traffic and a high page view per visitor ratio, but it is still a good option to consider when looking to monetize your blog.

Text Link Ads

This type of advertising allows you to place text based ads within the text of your articles. Text-Link-Adverts.jpg

 

For example, if you are writing an article about a certain software, you can place text-link ads within your posts that would refer your viewers to that particular product.
You can’t just link to anything though, you need to sign up to that specific product affiliate advertising scheme. WHAT IS AFFILIATE ADVERTISING

In-text Ads

InText-Ads

Very similar to the above text link ads, ‘In-text ads’ are adverts that are placed inside your text content such as articles or blog posts. You can sign up to an In-text advertising provider that will place sponsored links within your text. These are double underlined to make them stand out from other links, so that when a user moves the mouse over one of them a small advertising pop-up will appear. The user can then decide if they want to click on it, which will make you a small amount of money.
These types of ads are a bit more obvious than the previous type, which can put some people off. If used properly, they can be a good way to monetize your blog.

Advertising Spacedisplay-ad-takeover-example.jpg

You can monetize your blog by selling space on your website for advertisers to display a banner. This can be a very lucrative method as it allows you to cut out the middleman and charge what you want for other people to advertise on your site.
Generally these deals are worked out so that you display an ad for a fixed amount of time for an agreed fee with the advertiser. The downside of this method is that you need to commit time to manage the whole process with the advertiser and that your site needs to have a lot of traffic to be considered by advertisers.

Write an eBook

Amazon-KDP.jpg

Everybody seems to be writing an eBook these days, so why don’t you give it a try. These have become very popular in the last few years with the introduction of commercial eReaders such as the Apple iPad and Amazon Kindle.

You could write an eBook about almost anything. Maybe you are good at DIY, you could write a book about renovating your house that people might find useful. You can then sell it through the Apple iStore or on Amazon.

You can sell it directly on your website as well! This way you get 100% of the sale price and you get traffic to your website. Selling your own eBook can be an excellent way to monetize your blog!

 

There are  literally hundred of ways to monetize your blog, but the above will be a good starting point if you are just starting to monetize your blog. How many of these methods do you use on your website/blog? Do you use any other methods to monetize your blog that aren’t listed here? Let us know your views by leaving a comment below!

 

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